Where Do Young People Get Their Information?
Submitted by Gene Patterson on August 18, 2006 - 2:19am
For years, local news has been fighting for an increasingly shrinking piece of the viewing audience. And the toughest battle has been our efforts to reach the hearts and minds of young people.
Truth be told, I've always thought it was a losing battle. With the internet and blogs and cable TV, I always figured it was just a matter of time when no one would care much about local news.
But now a new study suggests something else.
It turns out young people do get their information from local news. The internet? Not even close.
Take a look.
Comments
Please keep your comments civil and to the point. Posting comments is a privilege, not a right. If you abuse that privilege with profane, threatening or abusive language your comment will be deleted.
Comments
Really? So what about the
Really? So what about the choice of words from the "news writer," Paul? Seems to me that you should attend all meetings and all interviews and read all PR releases for yourself if you don't trust the journalists.
Really? I get my news from
Really? I get my news from WATE and WBIR websites and knoxnews.com. I believe those are Internet sites.
I prefer to read the news so I do not have to filter out the voice inflection from the newsreader.
Young people and people of
Young people and people of all ages for that matter need to first trust the people and entities delivering the news before they can develop a viewing "tradition" as was the case with my parents and my generation. If a news station calls itself, "Knoxville's #1 Choice for News" when it is not and everyone knows it is not -- how does that evoke trust? WBIR is by far the most viewed local news any way you slice it. How can WATE get away saying "thanks for watching Knoxville's #1 choice for news" every day. In other cities, the local newspaper would hold some feet to the fire on this false claim.